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How to prove your social media ROI

About this event

Quantifying ROI, Creating a Content Calendar, and Instagram for Vet Clinics

Dr Caitlin deWilde

Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This hands-on lecture will help you make changes to your social strategy and ROI tracking by looking at Facebook ad and boost options, installing a Facebook pixel, making changes to your PMS tracking measures, and more! Bring your computers and client registration forms and get ready to geek out!

Learning Objectives:

  • Set up output and input tracking measures for Facebook campaigns
  • Learn how to include tracking measures at the front desk and in your practice management systems
  • Learn what a Facebook pixel is- and why you might want it!   

About our speaker

Dr Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the geek speak to veterinary speak, and helping vets reach more clients and pets.

Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book from AAHA Press, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.

Sponsored by


Hosted by

  • Guest speaker
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    Dr Caitlin DeWilde Founder @ The Social DVM

    Dr Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies.

  • Guest speaker
    G
    Ansu Clarke dotsure.co.za

  • Guest speaker
    G
    David Roache Managing Director @ Dotsure