About this event
Our upcoming virtual event will focus on the travel industry and call on experts from within the sector to talk about the challenges faced in our industry right now. Travel has always played a large part within the content marketing space, and over the years we’ve seen incredible work submitted to our ‘Best Travel’ category at the International Content Marketing Awards.
Join us and find out how the travel industry has been affected by Covid-19, more importantly, what a ‘new normal’ will look like, and how we as an industry work together to see the travel sector flourish.
It's been incredible to see so many people joining our virtual events, especially from across the world. Because of this we wanted to run this webinar at a time that suits our audience, so this content breakfast will be titled 'Inter- continental Brunch and Learn'.
Due to high running costs, this session was only available to CMA Members, but thanks to our amazing sponsors, VERB Interactive, this session is now free for all to attend, whether a CMA member or not.
Session One - Andy MacLellan and Stephanie McGrath
VERB CEO and Founder Andy MacLellan and VP Stephanie McGrath walk through the guiding principles they’re using to create integrated marketing recovery plans for clients in the Travel and Hospitality sector, while discussing the trends and insights they’ve uncovered to date.
Session Two - Travelling while black - Phil Young
Phil Young heads up Mighty-Mighty, the sports and events side of TCO and has spent his adult life immersed in outdoor culture. Having grown up as a skateboarder and snowboarder, Phil carved out a career as an event producer, marketer, television presenter and film director and is one of only a handful of black people to have built an important and visible role within the UK outdoor and action sports industry.
Session Three - When It Pays to Be Under the Influence - Kate Bray
VERB Influencer Strategist Kate Bray shows you how to vet requests for free rooms in exchange for Instagram posts, how to spot a fake and when it pays to partner with a really big deal. Kate graduated from Dalhousie University’s Fountain School for Performing Arts with a Bachelor of Arts Honours in Theatre in 2014. She joined VERB Interactive in 2018. As an Influencer Manager, Kate works with all of VERB’s social media clients to implement influencer programs and make expert recommendations for new content partnerships
Register for Part II
Hosted by
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Guest speaker
Stephanie McGrath VP of Strategy @ VERB InteractiveG
Stephanie graduated from the University of King’s College with a Bachelor of Journalism Honours degree in 1999. She continuously grows her skillset and creative background with courses such as Video Storytelling at the Berkeley School of Journalism and Writing with Style at the Banff Centre for the Arts. In 2018, she completed Seth Godin’s altMBA program.
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Guest speaker
Kate Bray Influencer Strategist @ VERB InteractiveG
Kate graduated from Dalhousie University’s Fountain School in 2014. She joined VERB Interactive in 2018. As an Influencer Manager, Kate works with all of VERB’s social media clients to implement influencer programs and make expert recommendations for new content partnerships
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Andy MacLellan CEO @ VERB InteractiveG
Andy graduated from Dalhousie University with a degree in Commerce and Marketing in 2001 and quickly immersed himself in the world of digital strategy, founding VERB Interactive in 2004. For over 15 years, Andy has been immersed in digital marketing for the tourism and hospitality industry
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Guest speaker
Phil Young Director @ TCO London/MightyMightyG
Phil heads up Mighty-Mighty, the sport and event side of TCO and spent his adult life immersed in outdoor culture. Phil carved a career as an event producer, presenter and film director. One of only a handful of black people to have built an important role in the UK action sports industry
