About this event
AI-driven avatars and immersive technologies are rapidly reshaping the healthcare landscape—but their impact depends on rigorous design, real-world validation, and meaningful user input.
Med Learning Group (MLG) understood this and knew from the outset of developing its AI Avatars for Continued Medical Education that hearing from real patients and healthcare professionals would be critical to success. So, the company turned to TriVoca Health to help bring in the voices of those it wanted to represent. The result? Successful AI Avatars that truly enhance clinician learning, improve engagement, and accurately reflect patient experiences.
Join Lauren Welch, Sr. VP, Operations at MLG, Shpetim Karandrea, Medical Director at MLG, Tariqa Ackbarali, VP, Education Strategy & Research at Talem Health, and Jenn Petell, VP, Account Management at TriVoca Health as they discuss why market research is essential in avatar development. They’ll share best practices on development across stages, from early-phase concept testing with healthcare professionals to incorporating patient voices when building agentic AI tools that represent real lived experiences. They’ll also examine how structured usability testing strengthens avatar accuracy, credibility, and value, and how backend perception analysis data can inform continuous improvement.
You will learn:
- Why patient and HCP input is critical when designing AI avatars for healthcare
- How usability testing frameworks ensure avatars are clinically relevant, trustworthy, and aligned with user needs
- Ways to leverage perception analysis outcomes to refine avatar performance and measure impact
- How to overcome innovation hurdles and maintain momentum in the face of challenges
Hosted by
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External speaker
Lauren Welch Sr. VP, Operations @ Med Learning GroupE
Lauren Welch is the Sr VP of Operations at Med Learning Group. She has been with Med Learning Group for the past 13 years, supporting teams responsible for program implementation, outcomes, and accreditation. Prior to joining Med Learning Group, Lauren worked at the Department of State for 8 years, managing budget and oversight of health and education programs abroad.
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External speaker
Jenn Petell VP, Account Management @ TriVoca HealthE
As a senior leader on our TriVoca Health account team, Jenn is responsible for building high-level strategic partnerships with multiple clients in the healthcare industry. Through these relationships, she identifies appropriate solutions to prioritize their needs and manages the resources needed to address those needs. She oversees a multitude of research projects including usability testing, label comprehension, actual use studies, and more.
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External speaker
Shpetim Karandrea, PhD Medical Director @ Med Learning GroupE
Shpetim Karandrea is a Medical Director at Med Learning Group (MLG), where for the past two years he has supported the development of evidence-based, continuing medical education (CME) across key therapeutic areas, in addition to providing support to multidisciplinary teams at MLG. Shpetim has been working in CME for 9 years, and prior to that, he had a background in preclinical research and holds a PhD in molecular pharmacology and physiology.
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External speaker
Tariqa Ackbarali, PhD, MS, CHCP VP, Education Strategy & Research @ Talem HealthE
Tariqa Ackbarali serves as the Vice President, Educational Strategy & Research at Talem Health where she drives business growth and increases the visibility of impactful outcomes for healthcare providers treating patients in geographically diverse settings. With a ‘patient-first’ mindset, she has been instrumental in integrating real-world data into educational designs, creating longitudinal curricula for key clients, and is known for her work in implementation science. Her 20+ years of experience in global health research and design, quality improvement, implementation science, and life sciences education allows her to identify business opportunities based on a complex and rapidly changing healthcare landscape.
TriVoca Health
Where Every Voice Shapes HealthcareTriVoca Health brings together the voices that shape healthcare—capturing quality data to turn information into action.
