About this event
Data quality is an issue no one in market research can escape, and everyone is talking about it. But are we talking about the right things?
The impact of data quality is felt in every business decision made based on the information collected. And yet, very often that larger business goal is forgotten in the execution of the project. How do we address the very real problems, while also keeping the larger needs in sight?
Join Shannon Childs, President of TriVoca Health, and Michael Schulte, SVP – Account Management at TriVoca Health, as they answer this question. They’ll discuss how to navigate data quality and the implications for research design as well as best practices for everyone involved in the research to maximize the quality of information generated.
Register now to learn:
- Key client concerns around data quality and how to address them
- Why understanding the business goal and subsequent research design is critical when managing data quality
- Best practices every provider and client should consider
Hosted by
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External speaker
Michael Schulte SVP, Account Management @ TriVoca HealthE
Michael Schulte is Senior Vice President, for TriVoca Health. In this role he manages several global healthcare accounts and provides consultative services for his clients, ranging from strategic account planning, partner collaboration and project execution. Michael has been in marketing research his entire professional career, starting off as a project manager for Horizon Insight – a full-service research consulting agency. With that experience, he learned the fundamentals but consistently challenged the status quo and in the process, developed a well-defined research strategy for the market research environment as we know it today.
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External speaker
Shannon Childs President @ TriVoca HealthE
Shannon Childs has spent over 30 years in healthcare market research and consulting, working with pharmaceutical and medical device manufacturers, helping them make strong business decisions through primary and secondary research initiatives. For nearly 25 years, Shannon worked on the agency side designing research to support the launch of dozens of brands across a variety of therapeutic areas, consulted on how to maximize brand share prior to loss of exclusivity, and worked on numerous Rx to OTC switches. As the role of data became more critical over time, she transitioned to the data collection side of the industry in 2020 to lead a healthcare division and ensure data was being captured in ways to maximize client decision making. As current President of TriVoca Health, Shannon leads teams focused on delivering primary research (qualitative inputs as well as large scale, quantitative tracking studies) for pharmaceutical companies and insights consultants.
TriVoca Health
Where Every Voice Shapes HealthcareTriVoca Health brings together the voices that shape healthcare—capturing quality data to turn information into action.
