About this event
📅 Wednesday 10 June 2026 - 10:00 CET · 60 min · For Marketing & Brand Directors
Every brand now has access to the same AI tools. So why do some campaigns stop the scroll - while others disappear into the noise?
The answer isn't the tool. It's the creative direction.
You'll walk away with:
✔ A clear diagnosis of why undirected AI produces generic content - and what actually creates differentiation in 2026
✔ The 3 reflexes that separate directed from undirected AI production - illustrated live on real projects by Jérémy Gross, Creative Director with 27 years in advertising
✔ A full making-of: real briefs, final outputs, measurable results - three cases, three sectors
Jérémy Gross - Creative Director & AI Video Expert. 27 years in advertising. 400+ professionals trained in AI creative direction.
Jean-Marc Segati - Co-founder, Nextage.ai. European advertising expert and published author. For 20 years, he has been consulting brands on their digital transformation and the strategic integration of AI.
Hosted by
Nous sommes une agence de publicité, création et média intégrés, qui priorisent l'efficacité et le ROI en appliquant la même formule depuis +20 ans : BIG IDEA + BIG MEDIA + BIG PEOPLE = BIG SUCCESS