About this event
A 3-part webinar series by Summit and Productcaster
We have moved beyond keywords into a world shaped by conversational search, AI-driven discovery and complex intent signals.
Today, AI models decide what gets surfaced, seen and sold. But the brands that win are the ones that take control of their data, feeds and how their automation is applied.
If your product data is not built for how people search now, especially longer, intent-rich queries, you are already losing visibility.
Building on our “Staying Visible in 2026” session, this series goes deeper into how to future proof and take control of your ecommerce strategy across feeds, search platforms and LLMs.
Join experts from Google and Microsoft as we break down what is changing and what you need to do about it.
Why attend
- Future proof your ecommerce strategy for 2026 and beyond
- Understand how AI is fundamentally changing ecommerce
- Learn what is actually working from real data and testing
- Improve product feeds and performance across key platforms
- Stay ahead of competitors still using outdated search tactics
2nd June 2026
Beyond Google - The Microsoft opportunity
Search has always been about more than the Google ecosystem.
Bing and Microsoft are major sources of high intent traffic, yet many brands are still underinvested.
What you will learn
- How conversational search is evolving in Microsoft ecosystems
- Why Bing matters for ecommerce growth
- How to structure feeds for non-Google environments
- How to scale while maintaining control across platforms
Speakers
Julia Andreevich, Lucas Gordon, Samantha Bluckert, Carl Hutchinson
Register now!
This is a practical series focused on helping you future proof and control your ecommerce visibility strategy, understand what is changing, and apply what actually works in 2026.
Previous webinars
6th May 2026
The future of shopping - Taking control of AI powered product feeds
Search is becoming conversational.
If your product data cannot respond to complex, intent driven queries, you will not appear where it matters.
Watch the recording
19th May 2026
AI Max one year on – What have we learned so far?
We now have real data on how AI Max campaigns perform.
This session focused on what is actually happening when automation takes a bigger role in campaign management.
Watch the recording
Summit
Changemakers in RetailRetail performance marketing specialists.
Paid Media, SEO, Affiliates & Ecommerce Technology for the world’s largest retailers & brands.
For over 20 years we’ve worked with some of Europe’s most successful retailers, make it more likely that people buy from our clients than anyone else.
